Skip to main content

Growth-oriented, control capital for the SMB market.

Investment Approach


Willow Grove Associates invests control capital in differentiated small-and-midsized businesses located in the United States.  We are industry agnostic but focused on high quality small businesses with growth potential.  We are interested to invest in situations in which owner-managers intend to transition the business to new leadership.  We bring a qualified operator to each investment as a core part of our strategy, along with an underwriting focus on resourcing each investment for growth and value creation over time.

We are looking for high-quality, enduring small-and-midsized businesses.

  • Industry agnostic, with emphasis on services-based businesses.
  • Growing, attractive markets.
  • Sustainable, recurring cash flows underpinned by a differentiated competitive advantage.
  • Capital efficient, with resources available to support growth.
  • Talented employees incentivized for value creation.
  • Ability to accelerate growth via accretive M&A.

Flexible investment criteria tailored to small-and-medium enterprises.


  • Control investments.
  • U.S.-based businesses.
  • Up to $2 million in EBITDA, with no minimum deal size.
  • Stable and growing historical revenue.
  • Preference for a degree of retained equity by key selling shareholder(s).
  • Flexible deal structures and use of acquisition financing.

For Sellers and Intermediaries

We seek to partner with high quality small-and-midsize businesses in the U.S. 


We invest only where we can bring a qualified operator to support management succession and to lead each business post-close. Properly aligned incentivizes (oriented for growth and value creation) are central to our investment approach. We achieve this via thoughtful equity incentives and through creative deal structures that enable win-win outcomes, not just risk allocation.



We bring a unique depth and breadth of experiences to create value in the SMB market.


Our principals bring significant, global investment experience across all deal structures along with a broad network of advisors and executives to support growth.  We invest where these experiences and our network can create significant growth and equity value, accelerated by M&A.